Monday, 9 March 2015

London’s South Bank celebrates Year of Mexico in the UK

Between Wednesday 25th February and 11 March 2015, 2015 Mexico is launching an interactive and immersive exhibition displayed at London’s Potters Fields Park where visitors will be able to discover the inspiring story of Mexico, as part of the official Year of Mexico in the UK celebrations. The pop-up which comes in the form of a stunning white dome is housed adjacent to London’s Tower Bridge alongside the River Thames.  The exhibition is open to visitors of all ages from 10.00am – 20.00pm.

This “must-see” captivating experience features state-of-the-art innovation that tell Mexico’s story, using cutting-edge modern technology.  The dome has travelled from Madrid and Beijing.  Visitors travel on a fascinating journey to this incredible country, beyond imagination.  They feel the rush of riding rapids, soar over Mexico City by hot air balloon and be transported into some of Mexico’s world famous sites and bustling cities, through interactive 360 degree tours and augmented reality.

Also featured within the dome is one of the world’s most unique pieces of art - The "Vochol" – a Volkswagen Beetle decorated with more than two million beads - a feat that took 8 artists over 9,000 hours of work to design and decorate.

Mexico, the only nation to have its cuisine designated by UNESCO as of Intangible Heritage of Humanity, is no doubt very proud of its rich culinary heritage.  Visitors can sample authentic Mexican cuisine outside the exhibition, with fresh market food prepared by acclaimed Mexican restaurant, Wahaca.

Other exciting elements of the exhibition will include:
·         Interactive touch screens which display Mexican art through advanced 3D technology
·         A virtual dressing room, where visitors can virtually try on the latest in Mexican fashion or traditional dress
·         Amazing visual displays and audio storytelling, using touch screens, to explore a variety of tourism offerings: Culture, Sun and Beach, Adventure and Nature, Business and Luxury.
·         A virtual 360 degree tour of the country’s 32 states, that include archeological sites, bustling cities and world heritage sites, nature zones, and magical towns
·         Photo opportunities where visitors can select up to three backdrops: Chichen Itza, City of Campeche and Paseo de la Reforma to share with friends via social media
·         A visual introduction to Mexico with a selection of 11 videos on a range of topics that include aerospace, automotive, creativity, sustainability, gastronomy, economy and more.
·         An interactive table that visually highlights Mexico’s accomplishments in agriculture, automotive, silver and creative industries, to name a few
·         More than 15 of Mexico’s famous pre-Hispanic artifacts on display, through the power of holographic imaging